Elon Musk’s brand sold 12,130 new cars across the EU last month, down from 18,430 in November 2024
Tesla continued a run of weak sales in the EU in November, with new car registrations of Elon Musk’s brand down a third, while Chinese carmakers’ sales soared.
Tesla sold 12,130 new cars across the EU last month, down from 18,430 in November 2024, shrinking its market share from 2.1% to 1.4%, according to data from the European Automobile Manufacturers’ Association (Acea), a lobby group.
The Chinese carmaker BYD recorded by far the fastest sales growth, with registrations across Europe almost tripling year on year up to November, to 42,500. Chinese state-owned SAIC, the owner of the MG brand, recorded sales increases of 26% to push sales to 217,000.
I responded to your expectation that Toyota should have become a leader for full EVs. I just tried to explain why I think it makes sense for them to keep doing what they’re good at, which is hybrids. But overall I agree with the points you made, and I think lots of people like Toyota for being no-nonsense and reliable, and some of those people (like you and me) prefer EVs. I’m sure they will make some EVs soon enough though.
Well my expectation was less “what I needed them to do” and more “they could’ve done this and forced the industry to modernize faster because they would’ve had the upper hand, so why didn’t they”
But I think all the Japanese manufacturers just… Went really conservative. They used to experiment more, but I feel like in the 00s they just started focusing on what they know will sell well.