Most CEOs do try to stay out of the spotlight. Those that are more in the spotlight at least try to do some positive PR and not rock the boat too much. Security through obscurity if you will.
Of course Musk and Zuckerberg are some of the few that dance with the devil in the spotlight and have made their company/ies their whole personality. They paint their faces larger than life on the company and then act surprised when people take it personally.
Most CEOs do try to stay out of the spotlight. Those that are more in the spotlight at least try to do some positive PR and not rock the boat too much. Security through obscurity if you will.
Of course Musk and Zuckerberg are some of the few that dance with the devil in the spotlight and have made their company/ies their whole personality. They paint their faces larger than life on the company and then act surprised when people take it personally.