I think a lot of the problem is that they cheap out to maximize profit.

They could spend 1 million dollars and make a decent game for $70.

Or

They could spend 2 million and make an amazing game for $140.

But the price of the video game has been locked around 60-70 for years.

Even if you made star wars outlaws just a little better it’s not going to sell that much more.

Looks like it’s already at least 50% off

You can’t spend 2 million, sell for $70, then expect your game to go on sale anytime soon.

Spending 1 million, and selling a ton at $70 or even $35. Turns a profit.

TL;DR: We’d get better games if we were willing to spend more