- DPC last year fined TikTok 530 million euros
- Says Shein inquiry is a ‘strategic priority’
- Shein says it has been actively engaging with DPC
Ireland’s Data Protection Commission has opened an inquiry into Chinese online retailer Shein over the transfer of European users’ data to China, the company’s lead EU privacy regulator said on Tuesday.
The DPC, which has the power to impose heavy fines, will examine and assess the extent to which the company’s Europe, Middle East and Africa headquarters in Dublin has complied with its relevant obligations under the EU privacy rules - known as the General Data Protection Regulation, it said in a statement.
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When personal data is transferred to a country outside the EU, GDPR requires that data is given equivalent protections to those it would have within the bloc, according to the regulator.
The DPC last year fined China’s TikTok 530 million euros ($619 million) over concerns about how it protects user information and ordered the short video platform to suspend data transfers to China unless its processing were made to comply.
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