Though Facebook’s ad algorithms are notoriously opaque, in 2017 The Australian alleged that the company had crafted a pitch deck for advertisers bragging that it could exploit “moments of psychological vulnerability” in its users by targeting terms like “worthless,” “insecure,” “stressed,” “defeated,” “anxious,” “stupid,” “useless,” and “like a failure.”

What a great time to be served an ad for a not-for-profit mental health counseling service that focuses on helping kids develop realistic standards of beauty and self confidence

“Buy some sponsored beauty products you ugly anxious failure” - Mark Zuckerberg, probably

If the guillotines make a comeback, I truly hope his head is one of the first to roll. Slimy, predatory, evil fucking slug.

Cory Doctorow also reviewed the book in a recent blog post.

There’s a telling anaecdote near the end of Careless People. Back in 2017, leaks revealed that Facebook’s sales-reps were promising advertisers the ability to market to teens who felt depressed and “worthless”