Anyone firing employees because they thought that AI would do their jobs in 2025 should be fired. It really doesn’t take much research to see AI isn’t at the place where it’s replacing people – yet. And business managers – particularly in small and mid-sized companies – who think it is better think again.
At best, generative AI platforms are providing a more enhanced version of search, so that instead of sifting through dozens of websites, lists and articles to figure out how to choose a great hotel in Costa Rica, fix a broken microwave oven or translate a phrase from Mandarin to English, we simply ask our chatbot a question and it provides the best answer it finds. These platforms are getting better and more accurate and are indeed useful tools for many of us.
But these chatbots are nowhere near replacing our employees.
It’s somewhat akin to claiming that now that we have hammers, carpenters aren’t needed.
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Whose LLMs?
Content farms and SEO experts have been polluting search results for decades. Search LLMs have leveled the playing field: any trash a content farm LLM can spit out, a search LLM can filter out.
Basically, this:
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Can you elaborate? It does match my personal experience, and I’ve been on both ends of the trash flinging.
What is accurate then?
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Yeah, but the image seems pretty spot on, and that’s what you replied to.
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It would be, until I’ve seen millenials do the exact same thing.
Which search llm is filtering out any of the content farm and seo stuff?
All of them. The moment they summarize results, it automatically filters out all the chaff. Doesn’t mean what’s left is necessarily true, just like publishing a paper doesn’t mean it wasn’t p-hacked, but all the boilerplate used for generating content and SEO, is gone.
Starting with Google’s AI Overview, all the way to chatbots in “research” mode, or AI agents, they return the original “bulletpoint” that stuff was generated from.