As original films like “Novocaine” and “Mickey 17” struggle and “Captain America” and “Paddington” sequels fall short, when will the box office rebound?
i think most of these films will do better once they come to VOD.
everyone is pretty depressed as a baseline, so no one is going to the movies during the traditionally roughest part of the release calendar.
summer movies are coming. that’ll be the real test.
The movie going price is competing with a frequently equivalent or better experience at home with the proliferation of large and fairly inexpensive tvs. Being annoyed by other movie goers, extremely overpriced popcorn and other snacks, and needing to go at specific times is just not enough to justify a larger screen and louder speakers except in a rare few movies each year.
I go about once a year and the rest of the time I’ll just wait for streaming or watch the massive backlog of movies and shows available on streaming. Going to the theater was fun in the 90s when I had a small tv and we still had dollar theaters and other reasonably priced options.
