

YouTube was founded by 3 former PayPal employees and bought by Google for $1.65 billion just over a year after its creation. It launched its partner program in 2007 which is when people could start directly making money from the site - but for most big people on the platform, making money was the eventual goal anyway. There was always a plan for YouTube to make oodles of cash and for people to make money making videos on it.
If PeerTube doesn’t have some type of monetary incentive, nobody except for mild hobbyists making subpar content are going to migrate over.
Copyright law doesn’t cover recipes - it’s just a “trade secret”. But the approximate recipe for coca cola is well known and can be googled.