

Well, yes. It’s not a new concept; it was a staple of Cold War sci-fi like The Three Stigmata, and we know from studies of e.g. Pentacostal worship that it is pretty easy to broadcast a suggestion to a large group of vulnerable people and get at least some of them to radically alter their worldview. We also know a reliable formula for changing people’s beliefs; we use the same formula in sensitivity training as we did in MKUltra, including belief challenges, suspension of disbelief, induction/inception, lovebombing, and depersonalization. We also have a constant train of psychologists attempting to nudgelord society, gently pushing mass suggestions and trying to slowly change opinions at scale.
Fundamentally your sneer is a little incomplete. MKUltra wasn’t just about forcing people to challenge their beliefs via argumentation and occult indoctrination, but also psychoactive inhibition-lowering drugs. In this setting, the drugs are administered after institutionalization.
Frankly this isn’t even half as good as their off-the-cuff comments two years ago. There’s a lot of poser energy here as they try to invoke the concepts of “senior engineer” and “CEO” as desirable, achievable, precise vocations rather than job titles. In particular, this bit:
This is one of the most out-of-touch positions I’ve ever seen. In no particular order: CEOs generally don’t understand, CEOs form a Big Club and you ain’t in it, CEOs don’t actually have power in their organization but delegate power flowing from the board of directors, CEOs are inherently disrespectable because their jobs are superfluous, and finally CEOs don’t take business advice from one-person companies unless it’s through a paid contract.
The job title naturally associated to a one-person limited-liability company is usually “manager” or “owner”, and it says nothing about job responsibilities.
Finally, while I think that their zest for fiction is admirable, it would help to critically consider what they’re endorsing. Dune’s Butlerian Jihad resulted in neo-Catholicism which effuses the narrative; it’s not a desirable outcome. Paraphrasing the Unabomber is fairly poor taste, especially considering that they are sitting in a city in Canada and not a shack in the wilderness of Montana.