That’s a problem, I agree. I feel privileged then, because I actually get to research, and interview, and split test. It was a long battle, I’ve been trying to build that culture for a good 5+ years. Once the features started flopping, I started by doing 2 prototypes - one, based on the PRD from the product team and another, based on my personal research. I had to work 12, sometimes 15 hours a day, but when, instead of showing problems, I was showing solutions, without the “i-told-you-so”s, and when I made it clear that I care about the product’s health alone, that’s when I became the mirror. I reckon it’s not an industry term, but it’s what I like to call it - product presents their idea, you reflect it, and more often than not they do not like what they see. That’s when the real work starts.
If you hear the French, then take a page from their book on how they deal with a corrupt, rotten & incompetent government.