Not to distill your loss into a business lesson, but Chewy has a fantastic playbook they follow when a client’s pet dies. Expect some flowers & card from Chewy in the coming days.

They know that pet owners are incredibly likely to become pet owners again, and it’s a small write-off to convert a client into a lifetime customer.

As much as I’ve enjoyed TrampolineTales’s previous work, I could not get into the demo of maze mice.