Lol, they won’t. These days their primary business MO is being anti-consumer, lobbying to be allowed to keep being anti-consumer, or outright public bribing of presidents.

I was debating whether to post this, I was almost wondering whether this article is designed to mostly to promote engagement, but then I thought that perhaps I shouldn’t project my scepticism and local cultural attitudes in such a blunt manner.

A refresh is needed. Apple products under Cook – Apple Watch, AirPods, AirTags, HomePod, and Apple Vision Pro – haven’t been nearly as impactful as the iPhone or Mac. Coming up with novel hardware is a challenge – nearly everything has a processor nowadays. But a changing of the guard may open the door to new ideas.

There is no inherent rule that guantees impactful hardware developments in Apple’s segment of the market have to happen at a strict cadence. Sometimes you just reach a point of diminishing returns.

Oh, honey…

Apple lost any claim at humanity when they sold the American consumer out to the Epstein class, their shitty pile of VR headsets can sit there and gather dust as a memorial to greed

Thanks to the legal concept of fiduciary duty to shareholders

Imma stop you right there. That’s not a thing.

That wouldn’t have been my take.

Tim Cook was the one who should have been bringing humanity to technology. Aside from being gay, which makes him appeal to the LGBTQ+ community, especially important in these trying times, he’s just such a fun guy to listen to at keynotes. I’m sure behind closed doors, he might not be such a happy-go-lucky dude, but that’s the image he’s maintained over the last 15 years of his tenure as CEO.

Ternus is an engineer, an egghead. I’m hoping he makes Apple palatable to nerds again. A lot of nerds who use Apple say they use the “simpler” platform because they’re tired of being “experts” with Windows and/or Android. For example, for me, I got into Android when it was the only game in town — actually getting signal on an iPhone meant I would have to move to another place, because the carrier(s) that had it were not where I was. So it was like “the iPhone looks cool but I could never use it.” So I got into Android, and early Android phones sucked, so of course I was unlocking bootloaders, flashing custom firmware, rooting, and customising everything top to bottom. When I got the iPhone (6s), my previous Android phone (HTC One M8) would brick itself every week or two, and I had to repartition the internal memory. I was using Titanium Backup to keep everything backed up, so it was a minor inconvenience, but if I was driving, it was kind of a pain in the arse to have to wipe a phone and reinstall Android when I need the damn thing. Turns out HTC phones are nowhere near as good for modding as Samsung phones were (pre-Knox). Anyway, like the Green Mile meme, I just got tired. “I’m tired, boss.” I just wanted a phone that did what I wanted without having to tinker with it. Sure, I was smart enough for Android. I was also smart enough to find trouble that 99% of Android users will never see. I still have an old Android phone, and it’s got all the cool apps. Not Titanium Backup or AdAway (it isn’t rooted), but Nova Prime, Poweramp, and the Kustom apps (KLWP, KLCK, KWGT; they’re WYSIWYG live wallpaper, lock screen, and widget makers, respectively).