• Echo Dot@feddit.uk
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    3 days ago

    Ah ha, my clever plan has been poor and not being able to afford to buy a brand new BMW, has paid off.

  • artyom@piefed.social
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    5 days ago

    BMW is framing this as a “one-time movie partnership”

    What kind of people do you think are eating that up?

    “Guys, it’s just this one-time ad, we had no intention of ever doing this again! Just forget about it for a year or so!”

    • mirshafie
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      4 days ago

      These “premium” German brands are all committing suicide. Rejecting electric cars, rejecting nuclear power, designing cars that look like puke, and doing everything to monetize your use of the car.

      With incompetent leadership like this, those 8k workers being laid off from BMW is just the beginning.

      • Matty Roses@lemmy.today
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        4 days ago

        don’t worry, they’ll keep stoking nationalist paranoia and shift to weapon production. What’s the worst that could happen?

      • MonkderVierte@lemmy.zip
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        4 days ago

        suicide […] rejecting nuclear power

        Uhuh. That plant in Romania that had to shut down, because the rivers are too hot.

        • mirshafie
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          4 days ago

          You’re right, they should keep burning coal. Clean, beautiful coal, works no matter how hot it gets!

          • Eheran@lemmy.world
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            2 days ago

            They also need cooling for exactly the same reason and pretty much the same amount for the same power generation.

            • mirshafie
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              4 days ago

              Nope, there’s not. Countries like Denmark which pretty much only produces wind power is completely reliant on importing energy from countries with a diverse energy mix, without which they would have blackouts every week.

    • boonhet@sopuli.xyz
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      4 days ago

      The premium is unfortunately not in the interior and infotainment experience, at least not these days. And I guess to non car people, the infotainment is what sells cars now.

      The Germans still build the best* ICE drivetrains, the best chassis and suspension setups, to give you an excellent ride quality AND sporty handling in the same 2 ton family station wagon. Nobody compares, not even Volvo. But interior layouts have been going downhill steadily for like a decade now. And when it comes to EVs, you can’t really compete without being Chinese anyway. Other countries don’t have access to the same battery pricing, nor the same labor costs (to be fair the latter applies to both ICE and EV alike).

      They’ll all die slow deaths. As EVs become mandated, Chinese companies will take over because nobody else can afford to sell cars for so cheap. The Chinese cars will of course have all the same infotainment issues like unwanted ads and they’ll be similar privacy nightmares, plus the prices will go up once you can only buy Chinese cars. It’ll be fun and we’ll all love it.

      * Toyota Supra A90 used BMW’s B58 engine. That should tell you everything you need to know. TOYOTA didn’t bother coming up with their own engine for the chassis they also got from BMW. It’s been heralded as the modern 2JZ.

      • MonkderVierte@lemmy.zip
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        4 days ago

        The Germans still build the best* ICE drivetrains, the best chassis and suspension setups, to give you an excellent ride quality

        Dad has a BMW. It has a too smooth dampening and steering adjustment to speed, so you’ll vastly underestimate how fast you’re driving. I won’t drive his car anymore; too dangerous.

        • boonhet@sopuli.xyz
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          4 days ago

          That tends to be adjustable in cars now. Oftentimes the comfort setting is vague on purpose on a lot of cars. My Audi in comfort is fine if not a bit too soft for spirited driving on back roads, on Dynamic it’s perfect for that. It’s a 2007 Allroad though. Still has hydraulic (but variable) power steering and such.

          When I had my 2019 C-Class, it felt just right for this type of driving, even though that one had steel springs and no adjustable dampers, but did have adjustable steering since it was fully electric power steering. It also felt completely at home cruising at 150-160 km/h (no autobahn here so I wouldn’t go faster than that usually).

          Only BMW I ever owned was an E61 and that one also had superb road feel, though I hear the newer ones aren’t as good, since they do optimize for the highway rather than the curvy roads I personally prefer driving on.

          In comparison, I test drove a Hyundai Ioniq 5, a small electric hatchback I thought would be sporty-ish, and that had zero road feel. Outright dangerous going fast into a corner with it, and with the electric torque it was certainly tempting to do so before I realized how little I know about its grip limits.

          • SaveTheTuaHawk@lemmy.ca
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            3 days ago

            Hyundai Ioniq 5, a small electric hatchback I thought would be sporty-ish, and that had zero road feel. Outright dangerous going fast into a corner with it

            The ioniq5 is not small. it weighs 4000-4600 lbs. Porker. That’s why it handles like shit.

        • SaveTheTuaHawk@lemmy.ca
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          4 days ago

          The Germans still build the best* ICE drivetrains

          Until the lease expires, then they are a nightmare to maintain. Money pits.

          AUDI intentionally placed the timing chains backwards in motors so a high mileage timing chain replacement would require a full engine out and cost more than the car is worth. BMW used plastics in their pressurized fuel system with failure rates known after a set number of heat cycles, they are blowing up.

      • imetators@lemmy.dbzer0.com
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        3 days ago

        Agree about China overtaking market. Electric BYD is a huge ass SUV and costs 24k here. The next best option is a Dacia Bigster which is not exactly as good. Even so, dacias are populating my region due to low cost

      • Blue_Morpho@lemmy.world
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        4 days ago

        The Germans still build the best* ICE drivetrains,

        “Best” is a loaded word. “Best Horsepower for weight?” Possibly. Best reliability, absolutely not.

      • Miaou@jlai.lu
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        4 days ago

        Plenty of non Chinese brands are on the EV train now.

        I can buy an Alpine that it is, in every conceivable way, better than the cheapest VW EV (while being a bit cheaper, or the same price). How is this not a problem with German manufacturers specifically?

        • boonhet@sopuli.xyz
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          4 days ago

          What are all the conceivable ways to you? Anyway, the Renault 5 is almost as much as the bigger id.3 neo here and we don’t have anyone selling the Alpine version as it’s more expensive than the 5 and thus too expensive for such a tiny car.

          And all of these cost at least 4x as much as a similarly sized but lower power BYD does in China. That’s how much cheaper the Chinese can build their cars. When they sell the same batteries to Renault or VW, the batteries alone likely cost about as much as BYD’s entire car. And we can’t really produce these batteries at such scale here in Europe because of pollution regulation. China processes most of the world’s lithium and cobalt. Only hope we have is coming up with a magic battery chemistry that doesn’t come with a ton of environmental issues, but unfortunately Donut Labs is more than likely a scam.

  • ItsComplicated@sh.itjust.works
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    5 days ago

    One reason this type of promotion may be becoming more common is that connected cars give automakers a direct path to the driver’s screen.

    Once a person purchases a vehicle it should be theirs, not shared access with Automakers and their partners.

    • John@lemmy.world
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      4 days ago

      It hasn’t been that way for a long time. Every car since 2018 has some sort of black box in it that it records your driving behaviors, and that data gets sent to or sold to insurance companies who then use it to raise your premiums.

        • Ghoelian@piefed.social
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          4 days ago

          I’m not sure about this black box, but in the EU, the e-call system is mandatory, so all new cars do indeed have a sim. Though it’s most likely not a card, but either a chip (iSIM) or just in software (eSIM).

        • PM_ME_YOUR_BOOBIES@lemmy.world
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          4 days ago

          Typically a soldered on sim chip, or esim software. You can disable it on some cars, for example I was able to bypass it on my 4runner pretty easily. I lost the feature to find my car, lock doors or see its status using the Toyota app though but I am 100% ok with that.

        • methanemoose@lemmus.org
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          4 days ago

          They do. They hide it as an SOS system. “Only used in case of emergency.” It’s connected to GPS, sim like a cellphone that has at least 4g cell service to “call emergency.” I think Chevy used their Onstar connection. That’s always on, and the data text files can be sent without interrupting that service.

      • SaveTheTuaHawk@lemmy.ca
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        4 days ago

        I think cunts who drive like cunts should pay more.
        However, the real reason why cars have black boxes is repeated fraudulent claims by US law firms on “sudden acceleration”.

        The last lawsuit ended because Toyota had black box data proving US drivers are shit and commonly hit the wrong pedal. Before that, they had to settle $1B to law firms.

        • John@lemmy.world
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          4 days ago

          Oh, I agree with that. People who drive like complete assholes should definitely have to pay higher insurance premiums, but the way that they get the data to determine who these people are is just a huge privacy concern for me.

    • bort@sopuli.xyz
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      4 days ago

      One reason this type of promotion may be becoming more common is that connected cars give automakers a direct path to the driver’s screen.

      “Wo ein Trog ist, da kommen die Schweine.”

    • Salvo@aussie.zone
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      4 days ago

      A lot of manufacturers sell vehicles at cost price in the hopes of making it up in after sales (parts and servicing). Most EVs require very little regular expense (cabin filters, brakes and tyres), so they try to make up the difference in subscriptions and “value added” services.

      Sometimes those “value added” services aren’t adding value to their customers; they are “adding value” for business partners.

      You would think that a car that is sold at a premium price would be exempt from these nasty little scams.

    • Not_mikey@lemmy.dbzer0.com
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      4 days ago

      Why do they keep trying to pull this bullshit?, they’re a luxury brand, there margins should be pretty good without trying to nickel and dime everything

      • markm@lemmy.zip
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        4 days ago

        I think it has something to do with the markets infatuation with recurring revenue streams. Everything is a subscription model now.

        • Whostosay@sh.itjust.works
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          3 days ago

          Id subscribe to more posts about that, also please like and subscribe to more recommendations on what to like and subscribe to

      • blackberry28@sh.itjust.works
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        4 days ago

        Cos there are enough dumb people who are ready to pay for this shit.

        Same with lootboxes in gaming, everyone hates them but there are enough people purchasing them so that the companies can keep pulling shit like this off.

      • SaveTheTuaHawk@lemmy.ca
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        4 days ago

        they are doing this for two reasons:

        1. Dropping sales from angry BMW owners fed up with poor reliability.

        2. Dropping sales to Tesla.

        3. Dropping sales because of poor EV designs

        4. Dropping sales because they fail to establish value.

      • diablicja@lemmy.zip
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        4 days ago

        No matter what BMW tries to tell you in their press releases, they were never considered a luxury brand in Europe. As for German cars it goes more or less like this: Maybach >>>>>>> Porsche >>> Audi > Mercedes >>>>>>>>>>>> BMW > Volkswagen > Opel.

          • SaveTheTuaHawk@lemmy.ca
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            3 days ago

            Both are shit and should be short term leased only.

            There was a time German Cars, especially Mercedes, were an aspiration. Now they are disposable rentals.

          • markm@lemmy.zip
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            4 days ago

            Same. Merc is top to me. BMW close second. I have a lot of respect for Audi, but only had experience with A3 and A4 Wagon. Both had very aggressive and stiff ride feel. Fun, but not what I want from a daily commuter.

      • iglou@programming.dev
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        4 days ago

        Because income sources like subscriptions and ads are stable, predictable, and that makes shareholders happy.

  • TomB19@lemmy.world
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    4 days ago

    When my wife bought a new Mazda, the dealer made her sign a form that said the remote start app would only be free for one year. He told her it was just boiler plate; the remote start app would be free forever. I knew when she bought the vehicle the remote start app would be a monthly charge starting in precisely one year. lol!

    • Echo Dot@feddit.uk
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      3 days ago

      My parents have a car with remote start, and I’ve never been able to understand what the advantages are supposed to be. The only time that they’ve ever used it was when they first got it, and were playing with it.

      • TomB19@lemmy.world
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        3 days ago

        I’m going to take a wild guess that you live somewhere that doesn’t freeze. lol!

        Kudos to you. Where we live, it’s cold AF.

      • inmate_p01135809@lemmy.world
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        3 days ago

        The advantages are starting your car remotely in the hot or cold months to pre-cool/preheat the cabin, defrost the windows, etc. and let the engine warm up for a couple of minutes.

      • femtek@lemmy.blahaj.zone
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        3 days ago

        I use it everyday in the summer and winter months. Cools/heats the car for 10min before turning off again. Also can be used to keep my dog cool if I have to pop into a place real quick.

  • StellarExtract@lemmy.zip
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    4 days ago

    I’ve never exactly been in the market for a bmw anyhow, but this is a great way to guarantee I will never want one.

    • Rookeh@startrek.website
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      4 days ago

      If this works in any way, shape or form for BMW then you can bet that any other manufacturer selling “connected vehicles” will sit up and take notice.

      If my brand new car started pushing dashboard ads to me, it would be rejected and returned to the dealer immediately. That is the only kind of pushback they would pay attention to.

      • FudgyMcTubbs@lemmy.world
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        4 days ago

        What do you mean by “returned to the dealer”? Like you would trade it in and take whatever lowball offer they give you, or you would break the lease and pay the $3000 penalty, or you would just leave it there and ??? Profit?

        Is there another potential outcome I’m not thinking of?

  • halcyoncmdr@piefed.social
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    4 days ago

    I’m willing to bet that these cars do not get software updates wirelessly though. You gotta take your car into the stealership for those. But ads? Instant wireless transmission.

  • LandBasedDaveyJones@lemmy.today
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    4 days ago

    We’re heading straight towards a cyberpunk future.

    And not even a shiny, pretty, exciting one, ours is still half boring for some reason. I can’t even pin down what’s missing. It still feels like ours has wood paneling or something, but even that would be too '70s, which would still be a little cool. Maybe ours is too '90s? Our cyberpunk somehow still feels too analogue and not enough.

  • BarneyPiccolo@lemmy.today
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    4 days ago

    Anytime a corporation or a politicians says they aren’t going to do something, it means they’re thinking about that subject, and they are definitely going to do it.

    We make far more decisions to NOT do something, and if someone doesn’t want to do something, they just don’t do it, they don’t tell everybody. We don’t talk about the things we aren’t going to do, we talk about things we ARE going to do.

    Years ago, I was in a national managers conference call meeting, and HQ started it by saying “If there are rumors of lay-offs in your office, shut them down. There are no plans for lay-offs at this time.” I don’t remember what the rest of the meeting was about, but we all walked saying “Lay-offs are coming.”

    Sure enough, within two months, I was out of a job, along with a bunch of others. Within a year, several branch offices were closed. We weren’t worried about it at all, until they brought it up in the meeting.

    If they’re bringing it up, they’re softening us up for it, even if they’re saying No.

    • VirtigoMommy@sh.itjust.works
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      3 days ago

      Same happened to us at my job. Boss gave a big nervous speech recently about how we’re doing fine and not to worry and how the industry is suffering but we’re staying strong… yada yada going to retain everyone … have no reason to fire yada yada and the literal next week fired two employees for the stated reason of “not busy enough to retain”.

      Everyone knew it was coming when he started the speech off with “I don’t want anyone to feel insecure about their jobs here”

    • Evotech@lemmy.world
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      4 days ago

      Fuck all. Especially in Europe now if mandates you have a camera watching your face in all new cars

      So late 2023 models is all you get

    • Coolcoder360@lemmy.world
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      4 days ago

      I’m waiting to see regular reviews of those slate trucks and maybe a second model year/iteration. And maybe waiting to see if they eventually get better range. Sure not having a radio or infotainment is overkill, and only hand crank windows is overkill, but for $25k-30k and no big screen, it seems quite reasonable if all I want is a reliable box that moves around.

      • Bluewing@lemmy.world
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        4 days ago

        That’s the allure for me. I can choose to buy what I can afford and then at a later date add other options myself as I want them or need them. But the range is an issue for me as a rural person where a trip to a clinic is 100 mile round trip. And if I need more, then it becomes a 200+ mile trip.

        • Coolcoder360@lemmy.world
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          3 days ago

          Right, the Ford focus I bought for $17k in 2018 goes 350 or so miles on a full tank. I want at least that much range to consider a replacement.

          Plus yeah, we’re rural enough chargers aren’t everywhere. Hopefully the range will be better and more chargers in a few years… And probably will keep the focus for the long cross county road trips.

    • SirEDCaLot@lemmy.today
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      4 days ago

      You’re not going to want to hear this but… Tesla. It’s always been Tesla. No ads, no subscriptions for seat heaters, no selling your driving data.

        • spicystraw@lemmy.world
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          4 days ago

          Hey, did you actually read that article you linked? It clearly states Nissan’s the worst offender, and Tesla’s privacy issue was that 2022 data breach where employees shared videos. I’m not defending Tesla, but let’s stick to the facts here.

          • livligkinkajou@slrpnk.net
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            4 days ago

            Did you only read the summary or the full report on Tesla? I linked 2 different pages so you can have your facts straight

      • Rookeh@startrek.website
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        4 days ago
        • Tesla absolutely sell software locked heated seats as DLC, as well as subscriptions for “self driving” packages.
        • They will advertise/upsell their own services in their app, including free trials of their “premium” features.
        • If you think they are using your driving data (including camera feeds) in any responsible way then I have a bridge to sell you. There have been documented cases of Tesla employees watching their customers fuck on the interior cameras.

        For context - I used to own one.

      • Ismay@programming.dev
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        4 days ago

        You’re talking about the brand that is paywalling the auto drive after saying they never would ?

      • ContriteErudite@lemmy.world
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        4 days ago

        Users see the word “Tesla” and hit the down arrow without considering context or data. Tesla is a terrible company, and Musk is an egotistical, racist manbaby; those aren’t the only reasons why I won’t buy a Tesla, but they are a big part. The truth is that every big automobile manufacturer is bad when it comes to infotainment user experience and data privacy.

        I won’t buy a Tesla, and most people I know won’t either. But when it comes to the US auto market, Tesla is consistently rated as one of the best user infotainment experiences, specifically because of the things you mentioned. I know someone who bought the 2026 Nissan Leaf, and they love it. I’ve ridden in it a lot and I think it’s a great car… except for the user experience. Every time the car is turned on a pop up covers most of the console advertising satellite radio subscriptions. There’s no way to disable it. Nissan is widely known to be the worst when it comes to user privacy, too.

        Slate has my attention and I want them to disrupt the market. I’m considering buying one for my next vehicle, with the range being the only thing that hasn’t locked in my decision yet. I take several long (500+ miles) trips each year, and I would prefer to avoid having to use Tesla superchargers as there aren’t any other fast DC chargers along the route.

        • SirEDCaLot@lemmy.today
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          3 days ago

          Yeah 100%. Ever since Elon went Republican everybody wants to hate him. I don’t blame them. It’s sad and IMHO short-sighted, but these days nuance doesn’t seem to be a big part of popular decision making. So something like ‘he’s a weird guy who works his people to the bone and he has shitty politics, but he’s overall doing things that are good for our society’ is too much to ask from most popular discourse.

          It’s pretty clear that the other automakers really do not understand vehicle computing on a fundamental level. Even the supposedly connected modern cars are still using old infrastructure with tons of little can bus modules everywhere each doing one thing. And they are all supplied by the usual handful of companies like Delphi and Bosch.
          If any of the automakers took a page out of Tesla’s playbook, namely design your own hardware and software, and focus on flat out building a better vehicle rather than figuring out how to nickel and dime every user, they would make a killing.

          This could also be solved with regulation. And probably should be solved with regulation. Basically say that automakers are prohibited from extracting any personal data from a vehicle including driving data or location data, unless a. The user explicitly opts in (and an opt-in may not be required for any other functionality), and b. Extracted data may not be sold or shared or used for any purpose other than providing services to the user (such as navigation). And that in-car screens may not be used for any sort of advertising or promotion, unless a. The user opts in (and an opt-in may not be required for any other functionality), and b. Any advertisement on the display must include a clear way to permanently disable advertisements in two clicks or button presses.

          The fact is nobody wants advertisements on their car and they know that