Frankly I like this for the 1910 vintage label recursion. Talc bottle label shows child holding the same talc bottle showing the same label of a child holding the same talc bottle with the same label…
There must be other examples of this in ads, but I don’t remember ever seeing one before.
This is called the Droste effect because of Droste cocoa, introduced in 1904.
In art history, the technique is known as mise en abyme
“Placed into abyss”
The Land O Lakes butter packaging also featured the Droste effect, as well as Morton salt
The Land O Lakes butter packaging
Ah, so I take it back then. I have seen recursion on other packaging. Just never noticed it.
The packaging of land of lakes was often so small, I wouldn’t have thought of it if it wasn’t listed as an example!
It also listed Laughing Cow cheese. The cow’s earrings are little laughing cow cheeses!
Ah, the Droste Effect. Always warps my brain.
