A philosophical reflection: why are so many entrepreneurs obsessed with expansionism? Does it have to do with ego, with power, with greed and “always more”? What is wrong with the local market? Expansion at home, neighboring countries or - by extension - Europe. Surely that should be enough? Just making good money that you yourself and your group of workers can live a good life. Should that really be so much more? Or am I naive and still believe in fairy tales? Buy from Europe. Maybe we finaly are starting to understand the power of local businesses.