Meat consumption falls in the Netherlands to the lowest point in years
nltimes.nl
The amount of meat the average Dutch person eats in a year decreased by about 500 grams last year, reaching its lowest level in 20 years, according to a study by Wageningen University on behalf of the animal welfare organization Wakker Dier. The organization is pleased that meat consumption is declining “slowly but steadily.”

For the first time since 2005, annual average meat consumption in the Netherlands fell below 75 kilograms. The 2024 figure ended at 74.4 kilograms, according to data released Wednesday.

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Still, meat consumption in the Netherlands has fallen by 6 percent compared to the peak year of 2009, according to the Wageningen study. The scientists who conducted the study indicated a “slight downward trend.”

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“That 6 percent could simply mean the difference between profit and loss." Molenaar said he expects the trend to continue, especially since supermarkets pledged last year to sell more plant-based proteins.