Charlie Kirk did plenty of debate content tbh, as do a lot of podcasters. But advertiser’s don’t have 2 hours at a time to convince you to give them your money. So perhaps it the timeframe that they are working with. For their purposes, more encounters may be more effective than longer single encounters. Debates still work to change minds, just not in the context of a 10 second advertising. window.
It isn’t more effective or cost effective. It may still be effective.
It’s very cost effective in terms of content creation. Just give 2 people a mike and you get 2h worth of content you can upload uncut
Charlie Kirk did plenty of debate content tbh, as do a lot of podcasters. But advertiser’s don’t have 2 hours at a time to convince you to give them your money. So perhaps it the timeframe that they are working with. For their purposes, more encounters may be more effective than longer single encounters. Debates still work to change minds, just not in the context of a 10 second advertising. window.