British sprouts, carrots, potatoes, swedes, parsnips and shallots have now all been priced at 5p,.

Now, I know we’re Scots and greens are weird. But there’s nae excuse with 5p veg! Blanche those carrots, honey that parsnip, roast those tatties, and even that token sprout

Looks like I know where I’m daein the big shop

  • Zombie@feddit.uk
    1·
    3 months ago

    A loss leader (also leader)[1] is a pricing strategy where a product is sold at a price below its market cost[2] to stimulate other sales of more profitable goods or services. With this sales promotion/marketing strategy, a “leader” is any popular article, i.e., sold at a low price to attract customers.[3]

    https://en.wikipedia.org/wiki/Loss_leader

    Get you in for the cheap veg and hope you’ll buy your turkey, pigs in blankets, booze, etc while you’re there at the same time.

      • Zombie@feddit.uk
        3·
        3 months ago

        Good guy Lidl?

        They do seem to try and buck the trend of other supermarkets quite a bit. German companies also tend to focus on long term growth over short term profits more than most. I would assume this is an attempt to garner goodwill and gain a loyal customer base. Lidl have been the underdog for a long time but they’ve been eating up market share and perhaps think it’s about time to try and flex their muscles a bit and get a surge of new customers, goodwill, and loss leader profits all at the same time.

        Considering they’re a capitalist megacorp I do find them to be far more reasonable than their competition.

        Tesco have created a caste system between those who have and don’t have a clubcard.

        Sainsburys, Morrison’s, and Asda treat everyone like a thief with facial recognition cameras and barriers everywhere.

        Aldi pump everything with so much palm oil I feel it dripping out my pores.

        Lidl are the only major supermarket to still treat their customers with a modicum of respect.

        • Fluffgar@sh.itjust.worksEnglish
          2·
          3 months ago

          Regarding Tesco’s. If you’ve a screenshot of a pal’s card’s barcode thay should work just as well as having a card yourself. If you find yourself needing to use them.