While consuming the content, you’re avoiding paying some content its price, because you protest how the content guards its commercial interests. Thus, ahoy!
While consuming the content, you’re avoiding paying some content its price, because you protest how the content guards its commercial interests. Thus, ahoy!
Is throwing away unopened junk mail stealing from the post office? Its the exact same thing
post office gets paid either way, website doesn’t. you’re describing looking away from the website’s ads while your ad-blocker’s off.
Post office only gets paid because some portion of people do open them; they would make much more money if everyone did.
If everyone throws away junk mail there’s no money, if everyone blocks ads there’s no money. It’s the same system but with better attribution for impressions.
the analogue there would be clicking on the ad. google ads, probably the most popular single platform, has two kinds of ad payment: per-click and per-impression. by just receiving it and throwing it away you get rid of the former, but by blocking ads you get rid of both. (there’s also the fact that most people do not block ads, while most people do throw away junk mail)
and if everyone throws away junk mail, there’s still money, because the post office got paid to deliver it. same goes for not blocking ads but not looking at them.