• Gork@sopuli.xyz
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    7 days ago

    Hitachi should have just fully embraced it and advertise it everywhere across their product lines to distinguish themselves from the competition.

    Buying a backhoe or front end loader? Now introducing the Hitachi Backhoe with Magic Wand massager pleasure device! Turn your backhoe into a front hoe!

    • panda_abyss@lemmy.ca
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      7 days ago

      I kind of love that this company makes everything from nuclear reactors to tractors to the industry standard vibrator.

      • RustySharp@programming.dev
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        6 days ago

        We had some Hitachi trains here in Australia. “Riding a Hitachi with my friends,” was a common weekend activity for me.

        Oh and we sometimes catch the train too.

      • Mirshe@lemmy.world
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        6 days ago

        They don’t make it anymore, they sold it off a couple years ago because of “optics”.

      • pet the cat, walk the dog@lemmy.world
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        5 days ago

        It’s the running theme with Japanese zaibatsus and Korean chaebols, they expanded into manufacturing everything when those markets were still new. Samsung also produced stuff from tanks, fighter jets and trains to phones and monitors (although iirc they spun off the military manufacturing into a separate company).