I made a list (far from complete) using European brands, categorised by Country, and type of fashion.

I haven’t finished categorising it by sportswear, outerwear, casual, or formal wear etc.

There are very likely a few mistakes, if anyone sees any mistakes and/or thinks another brand should be on the list, please let me know where they are from and I will add them.

I also have not categorised them by delivery (selected countries, EU wide, or international). It was initially just meant to be a reminder of clothing that is made in the EU, but I started categorising and now here I am… The UK list is just massive on it’s own, so may add that later, I did not include yet.

Ideally all brands will be manufactured in Europe/UK/EU, but where they require VAT on delivery in xx country etc… I will mark them as I find out.

Legend:

  • S = Sustainable / more eco-focused and Premium
  • PR = Premium / not clearly fast fashion
  • FF = Fast fashion / less expensive (frequent trends)
  • Unisex = Men & Women etc.
  • Mixed = Men, Women and Kids

🇦🇹 Austria

🇨🇿 Czech Republic

🇩🇰 Denmark

🇪🇪 Estonia

🇫🇮 Finland

  • Varusteleka — PR — Workwear/Tactical — Mixed
  • Paapi — S — Outerwear — Women & Kids
  • Lija the Label — PR — Swimwear — Women
  • Népra — PR — Activewear — Unisex
  • Svala — S — Base layers/Thermals — Unisex
  • North Outdoor — PR — Casual/Everyday — Unisex
  • Vai-ko — S — Casual/Everyday — Unisex

🇫🇷 France

  • Octobre éditions — PR — Casual/Smart Casual — Mixed
  • Loom — PR — Casual/Everyday — Unisex
  • Seagale — S — Casual/Outerwear — Unisex
  • WeDressFair — S — Casual/Everyday — Unisex
  • Sessun — PR — Designer/Statement — Women
  • Veja — S — Footwear — Mixed
  • Decathlon — FF — Sportswear/Activewear — Mixed
  • Balbaris — S — Casual/Smart Casual — Men

🇩🇪 Germany

  • Decenio — FF — Casual/Accessories — Unisex
  • Eterna — PR — Tailoring/Smart — Men
  • Armedangels — S — Casual/Everyday — Unisex
  • Trigema — S — Activewear/Casual — Mixed
  • Hessnatur — S — Ethically-made basics (S) — Mixed
  • New Yorker — FF — Streetwear — Mixed
  • Mustang — PR — Denim/Casual — Unisex
  • Groundies — PR — Footwear — Mixed
  • Blaumann — PR — Denim/Casual — Men
  • Puma — PR — Sportswear — Mixed
  • Nordwolle — PR — Base layers/Thermals — Mixed
  • adidas — PR — Sportswear — Mixed
  • Schiesser — PR — Underwear/Loungewear/Basics — Mixed
  • Tom Tailor — FF — Casual/Everyday — Mixed
  • notjustalabel — PR — Designer/Statement — Mixed
  • Schietwetter — PR — Weatherproof — Mixed
  • Vaude — S — Activewear — Unisex
  • Wilding — PR — Footwear — Mixed
  • Noorlys — S — Activewear — Mixed

🇮🇹 Italy

  • Diadora — PR — Activewear/Footwear — Mixed
  • Superga — PR — Footwear — Mixed
  • Benetton — FF — Casual/Everyday — Mixed
  • OVS — FF — Casual/Everyday — Mixed
  • Enrico Coveri — PR — Designer/Statement — Women
  • Trussardi — PR — Tailoring/Smart — Unisex
  • Armani — PR — Designer/Statement — Mixed
  • Max Mara — PR — Outerwear — Women
  • Alcott — FF — Casual/Everyday — Unisex
  • Kappa — PR — Sportswear — Mixed
  • Terranova Style — FF — Casual/Everyday — Mixed
  • Calliope — FF — Smart/Casual — Mixed
  • Rinascimento — PR — Designer/Statement — Women
  • Salewa — PR — Activewear — Mixed

🇱🇹 Lithuania

  • Audimas — PR — Sportswear — Unisex

🇱🇺 Luxembourg

🇳🇱 Netherlands

🇳🇴 Norway

🇵🇱 Poland

  • Bytom — PR — Tailoring/Smart — Men
  • CCC — FF — Footwear/Accessories — Mixed
  • Reserved — FF — Casual/Everyday — Mixed
  • 4F — FF — Sportswear — Mixed
  • Sinsay — FF — Casual/Everyday — Mixed
  • Mohito — FF — Casual/Everyday — Women
  • Cropp — FF — Streetwear — Unisex

🇵🇹 Portugal

🇸🇮 Slovenia

  • Karibu — PR — Casual/Everyday — Unisex
  • Iglusport — PR — Outdoor/Hiking — Mixed

🇪🇸 Spain

  • TwoThirds — PR — Designer/Statement — Unisex
  • Salsa Jeans — FF — Denim/Casual Jeans — Unisex
  • Tiffosi — FF — Casual/Everyday — Unisex
  • Lanidor — FF — Casual/Everyday — Mixed
  • Velour Garments — S — Casual/Everyday — Unisex?

🇸🇪 Sweden

🇨🇭 Switzerland

  • On — PR — Sportswear — Mixed
  • Feelgrounds — PR — Sneakers — Mixed
  • WaxRhetorical@lemmy.worldEnglish
    2·
    2 days ago

    Thanks for doing this, very useful! I’d also add Noorlys, German company manufacturing in Portugal and Turkey. They claim to be sustainability-focused, but I haven’t verified that claim. I do personally like their clothes and consider them high quality though.

  • LilithElina@literature.cafeEnglish
    2·
    2 days ago

    You have some shoe brands, so what about wildling.shoes from Germany producing in Portugal? (And working with Nordwolle, already in your list.)

  • Supercrunchy@programming.devEnglish
    4·
    4 days ago

    Let me introduce you to the Bestseller group https://bestseller.com/brands

    They own most of the brands you have heard of in Europe (Only, Jack and jones, Selected, Pieces, Vero moda, etc. - Some of them are already on your list). Manufacturing of whatever you buy from them is still most likely done outside EU.

    The group is privately owned, and the owner is the richest man in Denmark.

    • Babalugats@feddit.ukOPEnglish
      2·
      4 days ago

      Thanks, stumbled upon them from another comment, and will add the ones not added later today.

  • JustEnoughDucks@slrpnk.netEnglish
    51·
    4 days ago

    One of the best shoe brands:

    http://mukishoes.com/ in Portugal.

    Made with local manufacturers, zero drop, foot shaped shoes, comfortable, wool insoles, full leather versions of shoes that are waterproof with oiling.

    AND, they have a resole program where their shoes are actually designed to last a long time (specifically the leather ones) and they will resole them for around 30 euros. That is quite an exception even for European made shoes. I haven’t had to use it yet as my shoe soles still look great after 1.5 years of daily walking and office use.

  • EuropellinoreEnglish
    3·
    3 days ago

    Some of them I wouldn’t include or even use, because they are too eager to continue doing business in russia, thereby paying taxes to the russian state that uses 46% of their budget for their war against Europe.

    https://www.pushtoleave.org/

  • Lantsu@sopuli.xyzEnglish
    3·
    4 days ago

    I’d like to mention Varusteleka from Finland. They used to just order all kinds of joke garbage from China in their first few years, but these days they design and make plenty of army/hiking/outdoors clothing, especially from (recycled) merino. Usually made in Lithuania.

    • Babalugats@feddit.ukOPEnglish
      1·
      3 days ago

      Yep, nor is Norway. I was/am including all of Europe anyway, and hoping to update it with outside EU for tax etc. But haven’t included UK purely for the size of it. Will hopefully add the UK as a separate link when done.

  • Lumisal@lemmy.worldEnglish
    2·
    3 days ago

    Here’s some to add to the Finnish list (since for some reason only that military site keeps making the lists, which is a bit annoying because realistically most people don’t wear that style:

    Paapii (kids and women, made in Finland) https://www.paapiidesign.com/fi

    Lija the Label (swimwear, designed in Finland, but made in Portugal, still within EU) https://liljathelabel.com/

    Népra (active wear, designed in Finland, Fabric from Italy, made in Estonia, still within EU) https://www.wearnepra.com/

    Svala (thermal wear, made in Finland) https://svala.com/en/shop/

    North Outdoor (merino wools, these linked specifically are made in Finland) https://northoutdoor.com/en/collections/merino-wool-shirts-and-accessories-made-in-finland

    Vai-ko (multiple items, made in Finland and Lithuania) https://vai-ko.com/

    • Babalugats@feddit.ukOPEnglish
      2·
      4 days ago

      Thanks. Great site, I wouldn’t even attempt to create something like that 😀 This was just supposed to be a reminder of European brands. I think that site solely deals with vegan brands (I could be wrong).

  • Kjell@lemmy.worldMEnglish
    4·
    4 days ago

    You have mentioned under both Sweden and Denmark. The brand is Swedish but it is owned by a Danish company, does that mean it should be sorted under Denmark?

    You can add some more brands

    Estonia

    Suva

    Sweden

    Stenströms - PR
    Oscar Jacobson - PR
    Woolpower - PR

    Luxembourg

    Eton - PR

    Denmark

    Selected Homme - FF
    Jack & Jones - FF

    Norway

    Aclima - PR
    Morris - PR

    I think all these brands except for the fast fashion and Morris have production in Europe.

    • Babalugats@feddit.ukOPEnglish
      2·
      4 days ago

      Thanks, I added them, but not sure if the Suva is the one you meant (socks) I removed Tiger of Sweden from Sweden, meant to remove it earlier

      I also changed woolpower and aclima to sustainable as I will imply that is Premium anyway.

      Suva

      Also, says here that Eton are Swedish Eton

      Selected are related to a few under the Bestseller umbrella, I will add them later Selected

      It says here Morris are Swedish also Morris

      • Kjell@lemmy.worldMEnglish
        1·
        4 days ago

        I didn’t know it existed several Suva brands, I meant the socks.

        Eton and Morris are Swedish brands but Eton is owned by EARL GREY HOLDING SàRL which is based in Luxembourg, probably moved for tax reasons. Morris is owned by HOLTA INVEST AS which is a Norwegian private investment company. Is it supposed to be which country the brand is located in or where the owners are from?

        • Babalugats@feddit.ukOPEnglish
          2·
          4 days ago

          Is it supposed to be which country the brand is located in or where the owners are from?

          Neither really, I just wanted to remind about EU brands and was putting a list together when I started to categorise them a little.

          But.

          I think where they are made is slightly more important, as that is the workers that make them.

          So for example a Japanese person could own the company, but started it and manufactures the items in Sweden… But also what the company themselves declare their brand as, is just as important too I guess.

          I hadn’t heard of Eton, but according to the wiki page above, they are owned by EQT_AB (85%).

          I know some people frown upon fast fashion which is often manufactured in other countries, and that’s how I started categorising, but haven’t yet marked which ones are not actually manufactured in the EU despite being considered an EU brand, but I will when they are pointed out. (I don’t know which ones yet).

          • Kjell@lemmy.worldMEnglish
            2·
            3 days ago

            Completely off topic but I used allabolag.se that gets data from the quarter reports for all listed companies and that page said EARL GREY HOLDING SàRL. So I had to find out what was correct, it turns out EQT sold it one year ago.

            I have a document where I have collected different clothing brands that are based in Europe, most of them are also manufacturing in Europe. I will check the countries for them and add it in a new comment if I have time during the weekend.

  • Zwiebel@feddit.orgEnglish
    41·
    4 days ago

    Decathlon? (France)

    Hunkemöller (Netherlands)

    Schietwetter (Germany, not produced there I think)

  • VeganCheesecake@lemmy.blahaj.zoneEnglish
    1·
    3 days ago

    A lot of fashion brands habe headquarters on Europe. But whether there headquartered here, on the States, or elsewhere, most of them have the same BS conditions in their factories.

    There’s only very few brands that actually produce in Europe, or under good labour conditions elsewhere. Way more important than hq adress. Also, a lot of made in Italy stuff isn’t produced under great conditions either.

    From my memory/wardrobe: Armed Angels, Colourful Standard, trigema. Some others I don’t remember right now.