It says on the bottle not to be consumed by those under legal drinking age.
You still have to be 21 to buy NA beer. Even if its 0.0, the stores will get in trouble for not carding.
Why doe?
Rates of alcohol use and addiction have been decreasing.
This is just getting them started early like cigarettes always tried to do.
Ok, I did the digging on this because you asked. I actually just assumed because I was carded for NA beer that this was a law.
In the US, federally it is not illegal to sell less than 0.5% without carding. But many states treat NA beer the same as normal beer and they require the person be over 21. In the states that do not require 21 and over for NA beer many (most) stores and bars will still card because its better safe than sorry when it comes to ABC and losing your license.
So even tho it might be legal, you are probably still going to get carded, except at this place I guess.
But also I am struggling to understand why someone would choose to drink NA beer if they didn’t already know what real beer was like and was trying to avoid it by getting the NA kind (like me). Like - NA beer costs the same as real beer, just buy literally anything else to drink and its cheaper.
I saw a pregnant person drink a non alcoholic beer. I guess it’s better than nothing? I could imagine a pregnant person craving a beer, but wanting to avoid alcohol.
Technically the drinking age isn’t a national law at all. Setting the state law to alignment is a precondition for national highway funding. A state can set the age to whatever they want, but the federal government wouldn’t give money for road maintenance.
As such, different states define a prohibited beverage in different ways. Some set the limit based on a set alcohol limit. Others based on intent or similarity, essentially so that they can prevent advertising alcoholfree beverages to kids and getting them in the habit at an impressionable age.
Most common is the abv limit based on what’s typically found naturally in juices and such, with limited exceptions for religious ceremonies, parental supervision, or accidental ingestion and such. (Technically speaking, if you call 911 because your 3 year old stole a canned alcoholic beverage off the counter and drank a bunch before you noticed and you’re scared, they would be required to also give you and the child legal penalties without that clause).
That’s very interesting. Okays very odd. You would think it would fall under the same as Soda but I guess NA beer is just very very low alcohol beer .
The only reason I can see someone choosing NA beer over real beer would be alcoholism but that seems to be playing with fire.
I choose NA beer for that exact reason and its been a really big tool for me to keep my sobriety. It works for some and for others it doesn’t but I am glad its available as an option for me. But had I never started drinking in the first place I would not like beer, so I am not sure why anyone would buy NA beer unless, like me, they are trying to scratch an itch that can’t be scratched like it was before.
The real reason is you don’t. Not in every state. Some defined it by a strict measurable standard. Others defined it to close off what’s depicted in this image. Others defined it to describe what was banned as oppressed to what you measure, so that if you’re selling beer you can’t sell it to kids. No checking labels, no “well, it’s my home brew so I don’t know”. Is it beer? You can’t sell it to kids.
The last one is almost funny because you can almost feel the confusion about why the concept of non-alcoholic beer even exists.
Eliminating reasonableness is the first step in creating an abusive legal system.
Sure, because teens won’t buy 0 % beer and mix in some regular beers, that would never happen.
Oh no, don’t let the children… dilute their illegally acquired alcohol…
Correct, if they had access to that regular beer, they’d just drink the regular beer and not bother diluting it.
But if questioned why their breath smells like beer, it was the 0%.
Because it’s beer. Generally the way laws are written in the us, they call out beer, wine, and spirits, or some such wording, not being available to under 21s.
Laws generally do not mention alcohol content of whatever it is you’re buying.
Vice is difficult to regulate, and laws surrounding vice are imperfect
The same reason why vapes are considered “tobacco products” despite not containing any tobacco and considered “flavored” if they contain any flavor (or no flavor) besides “tobacco” flavor (which is actually just caramel flavoring since vape juice has no flavor by default). It’s because politicians are stupid and short sighted and most of these regulations make little sense outside of government control.
The AI slop used to generate the ad poster contained a nice suggestion for an alternative name for this crap:
I’m having trouble telling if the poster is AI slop or the entire picture is.
The box of Budweiser looks 99% fine to me (bear in mind, I’m not American so I don’t know if that’s what it looks like), but the text on the close edge of the top side of the box looks weird to me. Buuut it could also just be compression artifacts.
Can and box are real and sold in Canada.
Poster is AI slop. Either added into the image or made by the store. Budweiser wouldn’t be promoting Corona, a competitor.
It’s evolving and recognizes shit beer.
Badweiser is accurate.
Nonalcoholic beer could very well be a healthier choice than cola.
Yes. The sugary cola. The diet version is not as bad as they say, though
What a desperate piece of signage
“Great for drivers!” If you still want to smell like alcohol when you get pulled over but without having drank any.
The sign is AI generated.
makes me question if Budweiser did this or if the store did
Budweiser probably did it. In every grocery store I’ve seen, the beer vendors set up all the displays.
This is most likely in Canada. And it’s illegal to advertise like this in Canada too.
But the whole thing is probably AI generated.
Now we just need a platform for kids to gamble away their crayon colors so that they’re ready to do the same with their very first paycheck.
Loot boxes are gambling for children
The amount of adult stuff being deliberately pointed at children has increased quite a lot over even just the past couple years, because the corporations know that no one is going to come after them for it.
Hell, at my work, we replaced a court-ordered anti-smoking sign with a giant wall of cigarettes, so that we could make room for a bunch of new fruity flavors of nicotine pouches so that kids can become new addicts.
If you can die in an industrial accident at 14, you should be able to enjoy the great taste of beer after work - even if you still have to wait for the alcohol.
You didn’t like the smooth draw of a candy cigarette as a kid?
I can almost taste the chalk now.
Not just the children - under age also includes teenagers and young adults in this case. Honestly, indoctrination has always been the case, since there is a push that drugs are harmful for all, why not indoctrinate the youngest of all: children. By the time they grow up to be teens they will be addicts.
I suspect this is legal because “under aged” in the US doesnt explicitly mean “under 18”, since the legal drinking age is 21.
To be fair, under aged also doesnt mean child.
It’s always been the goal to get children consuming products. It’s a known function of humans that they usually stick to whatever they were doing when they were kids well into adulthood. It’s harder to convince an adult with pre-established routines and preferred products to switch over.
You’re right though that it’s getting pretty blatant now, but that’s to be expected as we dismantle food and drug regulations.
I wonder how they will advertise their grape flavored beverage…
Wow this is terrible and also cherry on top ai created sign 100%
What makes you think it’s AI?
It doesn’t look like it was designed by hand. There’s no meaning or sense of planning in the design.
Look at the text on the beer can. It’s gibberish.
Lol it actually says “Badweiser”. That’s pretty funny.
Someone’s been a
Badweiser
Lol @ “it’s Polish”
I have a better one for you: what if Budweiser themselves used AI to create the label, and it’s actually a real photo? What if we have entered an age of… Whatever that horror is
Why are you saying this?
It’s gibberish.
i think they’re suggesting it’s a real photo of an ai generated print on a real can
It’s fucking Polish.
Edit: I looked up the can design and it’s sold in different regions with the same design with the top text being replaced with whatever regional language is expected.
https://lemmy.world/comment/25250353
Does that look like Polish to you?
The small text on the upper part of the can isn’t polish, it’s gibberish. They fixed up every other text, but that part they didn’t touch up.
Can you pass a translation for me?
French is gibberish now? This was taken in Canada, you can tell by the bilingual packaging.
Which part of this is French?
No part of it is language at all. Its like latin letters got mixed with Devanagari.
100% AI slop
I agree, but this is what I was responding to: https://lemmy.ca/comment/24773109
Damn, good eye
It looks Slavic to me.
Polish uses the Latin alphabet. Other Slavic languages use Cyrillic. That is neither.
It looked Latin from a glance.
Edit: Slovene uses the Latin alphabet as well.
As someone who took French for 6yrs, I don’t think R2]R is French… nor is a bunch of the text that appears like multiple characters written over each other.
Sir, that’s not any French I’ve ever seen, and I speak French… in Canada.
Im sorry, what? Nothing about this id bilingual.
The label on the jack links has a bit of blurry French. And the Qualite on the right side of the can on the box
And the labels in general
Yeah but not the ad we are talking about.
Like other commenter said, its more a general vibe.
Its the blocky graphic on either side with smaller text labeled modern squared off graphics in the middle. Its the font. Its the spacing. Its got the same general flow of the dozens of AI generated websites I’ve seen.
Its too cleanly unclean.
The “emphasis whiskers” around “it’s” in the top, middle are a dead giveaway. Plus I’ve seen multiple AI generated posters with this exact color/font scheme. You’re gonna keep seeing it over and over now that you know what to look for, unfortunately.
I still don’t understand the “whiskers”. What dataset are they using to train? I’ve literally not seen them until the prevalence of genAI.
The style of the text is a big giveaway to me. Generated text has gotten a lot better (ie usually legible), but it’s pretty much always that same block letters that aren’t quite perfect enough to be a typeface, but also not designed well enough to be made by hand.
The general format of this one is also fits closely to a lot of other generated posters I’ve seen (some examples: https://lemmy.ca/pictrs/image/2d35f3bf-bc05-4971-8c8d-9e69fe857bde.png). It’s hard to describe, but hopefully you can see what we’re talking about.
I can pick that same “general vibe” very well with video but I think I’m yet to acquire that instant read on still images (of graphic design as opposed to realistic scenes). Only one of three, the one on the right, seemed at all obvious to me.
I also think it’s AI. It’s not something in particular I can point out that makes me think that, it’s more an impression. An impression that comes from having seen a ton of slop.
You’ve seen quite a few pixels in your time, you say?
Sir, it’s an older meme but it checks out.
The meaningless feature section in the middle of the poster.
This shit should be illegal zero alcohol or not we should not allow advertisement of beer to children. Where the fuck protect the children groups on this shit?
Lmao. They don’t ACTUALLY give a fuck about children.
The “protect the children” groups have federal cover now to actively harm children, which is what they always wanted to do anyway
If this store is in the US they are stupid for making this sign and they can get in quite a bit of trouble for this with ABC. NA beer is still 21 and over, its not “beer for kids”
Why? Because it is also ~0%sugar? Ban ads for coke instead.
Edit: know a lot of people saying that 0%beer tastes not the same (what I can agree on) and thats why they do not drink alc free beer. Could imagine the effect works also the other way round.
let’s just ban all ads. That’d make me happy.
German here. I’m absolutely flabbergasted that this incomprehensible opinion has 20 upvotes.
0% alcohol is 0% alcohol. What the fuck are you talking about?
Here in Estonia you have to be 18 to buy alcohol free beer and wine. The idea being “hey maybe let’s not get kids used to the flavour of drinks that are bad for them to be consuming even once they ARE 18”
There used to be candy that looked like cigarettes and soft drinks made to look like a champagne bottles, and at some point we decided that was not a good idea.
I drink and I smoke, but I also think it’s not a good idea to get children used to those things. You can drink responsibly but there’s no quantity of alcohol that does zero damage, and the less we get young people used to them the better.
I drink and I smoke, but I also think it’s not a good idea to get children used to those things.
Unfortunately, there isn’t a “one size fits all solution”. When I was a kid, I had the candy cigarettes, champagne bottles, cap-guns to play " cops and robbers", and bb-guns to “shoot things” (trash usually)
As an adult, I don’t smoke, I’ll have a beer once a month or less, and I haven’t robbed any banks nor go hunting. Mainly because, as an adult, I’m not interested in those things.
However, as a child, these were tools to pretend and often pretending involves replicating your environment. I definitely grew-up in a rural area, but on (80-90s) television when everyone is smoking and drinking, your relatives smoke and drink - it’s normalized.
I would argue that the social shift towards no smoking and less drinking for adults, has a greater affect on children than a ban on stick shaped candy in a box.
(Now marketing vaping to young people with addictive “fun” chemical flavoring: that is evil and should be banned)
edit: fixed a couple of words
I drink non-alcoholic beer because I like the flavor of beer.
there’s no quantity of alcohol that does zero damage
There’s also no non-alcoholic fruit juice, so you should be all for 0% beer, which has less alcohol than any carton of apple juice you can buy.
It’s not really about the alcohol content per se.
The issue is getting young and impressionable children used to the idea of drinking beer.
I’m pretty sure young and impressionable children get used to the idea of drinking beer from friends and family. I think the bigger issue is that the drinking age is fucking 21. It’s absolutely nonsense. If you want to protect children from alcohol abuse, talk to them, teach them, let them have alcohol when they’re ready to try it, in safe settings.
Very much this.
So, there are these things called candy cigarettes. They are candy shaped like cigarettes. Despite simply being things like bubble gum or chocolate, it turns out that people who ate them as kids are about twice as likely to smoke real cigarettes as adults. This has resulted in them being banned as advertising tobacco products to children in a good number of countries. This add for nonalcoholic beer specifically saying that minors can buy it can easily be argued to be the same kind of thing, with the same kind of legal response. If consuming non-alcoholic beer as a minor results in significantly higher rates of alcohol consumption as an adult, then ads for non-alcoholic beer that target children, like the one shown, might be worth a ban.
Guess we have give it a different name than… My proposal: Freer
I’m also German but nobody should advertise harmful drugs to children.
Yeah, and 0,0% beer in Germany can have up to 0,04999…% alcohol while unlabeled anything may have up to 1.2% (fruit juice often has like 0.3% or so)
I was under the impression that “alkoholfrei” / “alcohol free” could be up to 0.5%, whereas 0.0% really needed to be without any alcohol. Your link is only about the first case, if I read it correctly. They do state though that “without alcohol” should really be without.
Edit: further research seems to indicate that it is unfortunately not quite clear and you are correct: “. Sobald der vorhandene Alkoholgehalt mindestens 0,05 Volumenprozent beträgt, ist die Angabe „alkoholfrei“ um die Angabe „(< 0,5 % vol)“ zu ergänzen.” - https://www.gesetze-im-internet.de/weinv_1995/WeinV_1995.pdf -> only once you exceed 0.05% do you need to declare <0.5%
Very disappointing indeed. Why not have them call it <0.5% and <0.05% and have the customer take an informed decision? Of course because the industry then says: “Dear government this is too hard, let us deceive the customers 🥺”
There’s no deception: <0.05 rounds to the two significant digits 0.0 (0.050001 would round to 0.1)
It’s impossible to have absolutely no alcohol in something that had sugar and living micro-organisms in it at any point: e.g. fruits and therefore juice have alcohol.
That why you don’t need to label anything with less than 1.2% alcohol. You can only be sure that something has less when it says 0.0% or „alkoholfrei“.
Agreed, but also including teenagers.
So 19yr olds shouldn’t be advertised to? What’s the cut off?
I actually fully agree that all advertisement is awful and support removing it entirely.
But lacking that, I don’t see an issue with advertising universally. And if we’re going to restrict advertisement to children, target actual children. “Teenagers” includes people legally old enough to join the military and kill other humans.
Honestly, you’re right, but the issue is deeper than that. Ads like this indoctrinate people that aren’t even children - this includes teenagers past 13 and even adults of varying stages.
Advertising harmful drugs shouldnt be done at all - but in the meantime, teenagers and even young adults should be except. Also the killing part is a totally different issue.
Sure, but the primary complaint was against a 0% alcohol beer targeted at “Children” by nature of using the term “Under Age.” I have no complaints against wanting to remove advertising, in general, including drug advertisements.
“Children” by nature of using the term “Under Age.”
Which consequently includes teenagers and young adults within it - which aren’t children.
Absolute fringe opinion even in Germany. Most shops and bars refuse to serve 0.0 to teens below legal drinking age (which already is ridiculously low), ads also don’t target them.
Hahaha what weird corner do you live in? Completely unbelievable in Bavaria.
Not saying that I like the drinking culture here, but you’re not describing the reality here.
yeah should have guessed it’s Bavaria
No, you should have guessed Mecklenburg-Vorpommern, Hamburg, or Sachsen, which have higher per capita alcohol consumption than Bavaria.
per capita alcohol consumption =/= drinking culture
Yeah exactly: this is a thread where I said that kids drinking non-alcoholic beer is fine. What you just said agrees with me here, so I’m glad I made my point.
Below drinking age, sure. I think the nonsense here is that the US considers you “Under age” until you’re 21. So you’re complaining about an ad targeting children, when the target is literally “Anybody under the age of 21.” Which is an unfair complaint to make.
Because using that same logic, “under age” porn is actually legal. Because at 18 you can get fucked in the ass by 3 dudes at once, but not buy a beer.
I hear you say “But there are different ages for X and Y.” Yeah, but it’s the exact same term used to mean the same idea with completely different ranges and neither has any justification beyond “Uh… Here’s the cut-off I guess?”
Would you take issue with 18yr olds having beer ads aimed at them? Because that’s technically “Under Age Beer!” And they’d be considered full adults here in Germany.
Yes I take issue with alcohol ads aimed at anybody.
Sure, I’m not against that at all. I hate advertisements and would take no issue with a universal ban. My problem was with the arbitrary moral outrage at this advertisement targeting “Children,” by virtue of the utterly meaningless phrase “Under Age,” which includes actual, legitimate adults, in the US.
It‘s pushing the boundaries with the emphasis (UNDER AGE) but I’m with you.
Only because the boundary has been set to include genuine adults. That boundary SHOULD be pushed.
What does you being German have anything to do with it? Completely ignoring that no, being able to legally advertise it as 0% doesn’t mean it has 0%, in Germany non-alcoholic beer is still beer and doesn’t get advertised to children. That would be fucking insane to do.
You’re confusing „ohne Alkohol“/0.0% beer with „alkoholfrei“/“non-alcoholic” beer.
In Germany, drinks only have to be labeled as alcoholic from 1.2% upwards, so
- unlabeled fruit juice may have up to 1.2% (has more likely 0.3% or so)
- alkoholfrei may have up to 0.5%
- 0,0 may have 0,0% (rounded down from up to 0,04999…%)
Except the US concept of underage also includes people 16 to 20, which this ad is undoubtedly target towards. If it was an ad for beer with bright colours and cartoon characters I would agree, but it is not.
This is very likely form the US where u need to be 21 to buy beer. So even a 20 year old would be a child to you? This is dumb af.
Just what we always wanted.
The enjoyment of beer without all that pesky euphoria.
Alcohol never did anything for me except make me sleepy. And now with kidney failure I can’t have social anyway.
I keep na beer because I like the taste and probably every month or so have one with pizza or something.
Even cheap beer is fine.
Looks like a ChatGPT poster
It is a chatgpt poster
Yep it always does those stupid lines on either side
Not only 0% alcohol, also 0% taste and 0% beer. There are great alcohol free beers out there btw. This ain’t it.
If you try them in Europe they are great. And even there underage kids are not allowed to buy them
What’s this actually taste like? I figure it’s basically what they added to bud light to make bud select if it wasn’t just water. Bud light - 110 calories, 4.2% alc. Select - 55 calories 2.1% alcohol.
I remember looking at it when it came out and thinking they filled half the bottle with carbonated water and sold it for slightly more.
What is it with Americans and bud light anyway. It’s the worst version of the product and yet for some reason it’s really popular in the US.
It’s common and they were already in place when prohibition ended.
So after a good chunk of time with all the breweries becoming unavailable, they were fast to start selling and it just became a common brand.
Having the three key elements to an alcohol consumed for social purposes rather than taste also helped: cheap, available and cheap.
We’ve got others around, but they’re generally not everywhere.
I don’t know that I’ve ever heard anyone say they like the taste though. I think the closest I’ve heard is someone saying they like how it’s cold.
Because you can drink it all day and still drive home.
I’d say this is sarcasm, but I live in a rural area and have heard it calls ‘driving beer’ before. And looking in the ditches, it appears to be true.
It’s like McDonald’s. It isn’t haute cuisine but it’s fine, as much as people feel better about themselves for looking down on it. People like judging other people.
Wtf is the point??
Is someone out there drinking Budweiser…for the taste?
Is there a difference between Budweiser and having sex in a canoe? Nope. Both are fucking close to water.
Usually you’d start that joke with ‘what do x and y have in common…’
Starting with what’s the difference works when there’s a difference. Like this, ‘What’s the difference between a woman in a confessional and a woman in a bathtub? One has hope in her soul.’
Thank you very much for the explanation. I would never have guessed. My mind is blown.
I have a parent who will only drink “lite” beer. I do not understand it. It takes like shitty water.
In my experience it’s because they’re drinking 18 of them and don’t want to be sloppy drunk after 10-12 hours. I prefer the more direct method of hard liquor to be more efficient but I get the thought process.
It’s to beer what LaCroix is to fruit juice.
Maybe they’re keeping a better balance of hydration to alcohol for their old brain, and not having a fruity or sweet taste but not boring plain water as well. Lite beer can occasionally be refreshing. Although personally I’d rather pour half a beer into a cup of ice than drink most light beers.
